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Friday, December 16, 2011

Home Takes Center Stage for the Holidays

There's no place like home for the holidays and here's the December, 2011 Market Watch from the market gurus at Coldwell Banker Residential Brokerage.  A new consumer survey from Coldwell Banker Real Estate confirmed that the majority of Americans wouldn't have it any other way. Approximately four in 10 respondents (39%) say their holiday get‐togethers include 15 or more family members and friends, and more than half (54%) say they stay overnight with their families so they can all be in one household during the holidays.

Additionally, the survey of nearly 1,000 people found:
  • More than three‐quarters (78%) of Americans "deck the halls" by decorating their home for the holidays. The vast majority (67%) say they decorate some, without going overboard, while 11 percent say they "go all out." Only 21% don't decorate at all.
  • Most people claim they've never snooped for presents. 77% of respondents said they have never looked for stashed‐away presents before it's time to open them. (Only 23% freely admit to peeking around)!
  • People gather in spots where they can mingle and graze. When asked which room is most used during the holidays (the kitchen, dining room or living room / den), the kitchen and living room are split almost evenly as the most popular spaces (41% and 43%, respectively), while 12% said the dining room is the most frequented area.
We all have a favorite memory or tradition that involves the holidays and being home with friends and family. We cook and share food, host parties and bring everyone together in our homes. At Coldwell Banker, we recognize that a home is more than just a place to live. This is true more than ever around the holidays.
Holiday events, memories and traditions underscore the emotional side of owning a home in a fun way, highlighting the role of family and their homes as central holiday headquarters. Watch this man-on-the-street video created by Coldwell Banker that showcases just how intertwined home and family are for some.

Here's the latest market trends for select ares. If you'd like trends for an area not listed, let me know and I'll get that to you.

Wishing you happy memories, continued traditions and Happy Holidays to all!!

Photo from Flickr courtesy of mikebfotos.

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